Director, Banking Products & Solutions
Account opening has been seen with a narrow lens in the industry and limited to customer onboarding. This approach presents a myopic picture of the overall customer journey and undermines the value of a customer beyond account opening. Successful account opening with a great customer experience is just the start of a long term fruitful relationship for a financial institution. The next steps and activities involved in customer lifetime journey are substantially more important from revenue and client experience perspective.
Listen to Ankur Rawat – Director (Products and Solutions) in this webinar on Digital Account opening for Customer Life Time Value.
Agenda of this webinar:
- Explore the journey beyond account opening
- Significance and ways to enable a great experience for customers and financial institution employees going forward.